Attendees at the Engage and Play Seminar (http://www.dfi.dk/Branche_og_stoette/ME ... -Play.aspx) are offered to participate in a Master Class with Kellee Santiago:
Where: DADIU, Refshalevej 163a, 2. fl, 1432 Copenhagen K
When: November 28th 1-3pm
Sign-up via mail to dadiu@dadiu.dk. There is room for max. 10 projects but each project can be represented by more than one person. Participation is free.
In this hands-on workshop, Kellee Santiago (flOw, Flower, Journey) will give an overview of how to approach PR as an independent developer, and lead attendees in a series of exercises that will show how to apply these concepts in the real world. Attendees should come prepared with any relevant materials regarding a project they are currently working on, and would like to develop a PR strategy around. This can include the game itself, gameplay footage, and existing PR materials (screenshots, logos, trailers).
About Kellee Santiago
As President and Co-Founder of thatgamecompany over the last six years, Kellee Santiago developed one of the most prominent brands in independent and innovative game development, pushing the communicative possibilities of video games as a medium. She is currently a partner in IndieFund, which aims to support the growth of games as a medium by helping indie developers get, and stay,financially independent.
Kellee graduated from the MFA Interactive Media program at the University of Southern California School of Cinematic Arts where she teamed up with fellow student Jenova Chen on the student-created game,“Cloud.” The game went on to become critically acclaimed, and landed the two a three game deal with Sony Computer Entertainment America, Inc. to develop downloadable games for the PlayStation Network. The three titles, “flOw”, “Flower,” and most recently, “Journey,” were each record-breaking commercial successes, and award-winning titles. Kellee speaks around the world at video game, business, and entertainment conferences on innovation in games, entrepreneurship, and better methods for video game development. In 2010 she became a TEDFellow, and was recognized as one of The Ten Most Influential Women in Games of the Decade. Kellee has also received the 2011 Microsoft Top Women in Gaming award for Business.
The Master Class is organized by DADIU in collaboration with Computerspilzonen.
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