So it's day 2 on the H&G 2 Kickstarter landing 'near' 1M DKK first day! That's commendable! But also only 6% of the goal and it's sadly looking like my worries was not unfounded. There are still 2 months to go! But they need some serious fire power to push forward.
Normally on KS a campaign is 'usually' in the 'safe zone' if you have done your homework and you land around 25%+ funding from day one. Nothing is certain.. but it's a good indicator.
Of cause we can't go back in time but my suggestion for a campaign would have been something like this:
Hehe.. and obviously I didn't have any influence on it anyways. But as usual it's fun to theorize!
(And yes there are many ways to do this)
1. Have the full funding to develop the game in UE5 to begin with, without the need for a KS. (I assume TLM already have a massive bag of money to begin with since the acquisition of Heroes & Generals). I actually DO believe that remaking the game properly in UE5 is a very good idea providing the quality is upped across the board.
2. Have a realistic funding goal and rake in what is larger than the goal. Suggesting a goal size in the 200.000USD range.
3. Make it all about announcing the reboot AND a make it REALLY big on fan service. Basically it's the Kickstarter for Heroes & Generals 1+2 The Super Exclusive Goodie Bag/Super Loot Support Crate!
4. The video should be all about (Besides show the new rebooted game is in REALLY good hands fixing all the issues of the original with massive improvements across the board) And with a little extra help they can do even more.
It should be mostly about.. and REALLY showcasing the physical.. exclusive.. limited... once in a life.. time only on Kickstarter rewards aimed at the loving and loyal players through out the years.
Caps, t-shirts, helmets, berets, medals, art book, Best of Community book (players profiles, rosters, funny screenshots), pens, pins, stickers, figures (characters/vehicles), authentic WW2 gear even, lunch with the developers. And lots of options to get high pledge players to be featured and have deciding power in a lot of the swag delivered in an fancy metal or wooden ammunition box for the highest tiers.. All the stuff you don't get normally when playing the game. And of cause besides all the usual in-game reward things like unique skins etc.
I'm very sure such a Kickstarter would have landed successfully, quickly and well with the community. Serving as a love letter to the community first and foremost. And secondary as an additional funding funnel.
**And adding.. that is besides a way overdue love letter. Reto never manged to turn the tide of the Mixed Steam reviews. TLM Games has a huge project to lift. From making a way better game to better community management.
Care for your players! Both are equally important if they want the game to thrive for many years in the future. And yes PVP games are hard to manage in general.
My 2 cents!