Mobile User Acquisition- and business Intelligence Manager
Posted: 15 Sep 2014, 16:47
Mobile User Acquisition- and business Intelligence Manager
Hugo Games is looking for a Mobile User Acquisition- and business Intelligence Manager to design and execute effective customer acquisition campaigns for our apps.
You will be responsible for the management of user acquisition funnel for all active games as well a working with all incoming analytics to measure return-on-investment.
Responsibilities
• Responsible for managing marketing acquisition / top-level user funnel.
• Develop creative and innovative solutions for customer acquisition.
• Lead paid acquisition-marketing efforts to achieve Volume, Quality and ROI acquisition goals.
• Explore and test new acquisition marketing channels.
• Develop A/B testing programs to maximize acquisition efforts and return.
• Work with product teams to identify features that improve effective customer acquisition.
• Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimization.
• Generate performance reports and present to senior management.
Requirements
• A passion for games and / or interest in mobile gaming.
• Advanced Excel skills and strong analytical skills.
• Excellent organizational, communication and interpersonal skills.
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis.
• Passion for results, consistent track record of exceeding targets.
The ideal candidate will also posses
• Experience managing, growing and optimizing mobile acquisition campaigns and partnerships.
• Experience buying and negotiating ad buys; strongly prefer mobile/mobile games ad buying experience.
• Experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives.
• Strong understanding and experience with the iOS and Android marketplaces.
About Hugo Games
Hugo Games is a gaming and licensing company in rapid development. We are located in Frederiksberg which is a municipality located in the center of Copenhagen, Denmark.
At Hugo Games we are currently 10 informal people working hard as a team on making Hugo one of the world’s strongest characters – and with more than 25 million app downloads and a recent successful round of funding we are ready to take the next big step in mobile gaming.
Interested? send your application to:
CEO, Henrik Kølle, hek@hugogames.com
(Luxus posting.. Danni skylder en øl)
Hugo Games is looking for a Mobile User Acquisition- and business Intelligence Manager to design and execute effective customer acquisition campaigns for our apps.
You will be responsible for the management of user acquisition funnel for all active games as well a working with all incoming analytics to measure return-on-investment.
Responsibilities
• Responsible for managing marketing acquisition / top-level user funnel.
• Develop creative and innovative solutions for customer acquisition.
• Lead paid acquisition-marketing efforts to achieve Volume, Quality and ROI acquisition goals.
• Explore and test new acquisition marketing channels.
• Develop A/B testing programs to maximize acquisition efforts and return.
• Work with product teams to identify features that improve effective customer acquisition.
• Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimization.
• Generate performance reports and present to senior management.
Requirements
• A passion for games and / or interest in mobile gaming.
• Advanced Excel skills and strong analytical skills.
• Excellent organizational, communication and interpersonal skills.
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis.
• Passion for results, consistent track record of exceeding targets.
The ideal candidate will also posses
• Experience managing, growing and optimizing mobile acquisition campaigns and partnerships.
• Experience buying and negotiating ad buys; strongly prefer mobile/mobile games ad buying experience.
• Experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives.
• Strong understanding and experience with the iOS and Android marketplaces.
About Hugo Games
Hugo Games is a gaming and licensing company in rapid development. We are located in Frederiksberg which is a municipality located in the center of Copenhagen, Denmark.
At Hugo Games we are currently 10 informal people working hard as a team on making Hugo one of the world’s strongest characters – and with more than 25 million app downloads and a recent successful round of funding we are ready to take the next big step in mobile gaming.
Interested? send your application to:
CEO, Henrik Kølle, hek@hugogames.com
(Luxus posting.. Danni skylder en øl)