User acquisition manager
Posted: 05 Jun 2015, 11:41
At Tactile Entertainment we are looking for a User Acquisition Manager to help drive users to our games and
optimizing our marketing performance.
Successful applicants will combine a strong analytical ability, business judgment, and a keen ability to work well with
others. It helps if you're a passionate about games.
General Responsibilities
Applications must be sent to jobs@tactile.dk
About
Tactile Entertainment is a game development studio founded in 2009 and situated in the center of Copenhagen. We
have released a number of successful titles, including Saving Yello, Chasing Yello, Airheads Jump, Skyline Skaters
and Bee Brilliant. We are committed to delivering games with extremely high production values and strive to make
games with a global appeal. The work environment is open and friendly and based on mutual respect for each other.
We encourage active participation in the development of our games and we expect everyone to share their ideas
and opinions.
optimizing our marketing performance.
Successful applicants will combine a strong analytical ability, business judgment, and a keen ability to work well with
others. It helps if you're a passionate about games.
General Responsibilities
- - Manage paid user acquisition efforts to achieve Volume, Quality and ROI goals
- Collaborate with management team to define marketing goals, develop marketing plans, and implement our
campaigns
- Identify new marketing channels and manage relationships with external channel partners
- Oversee creative A/B testing to maximize ROI
- Work with product teams to identify features that improve effective user acquisition
- Conduct analysis and work with business intelligence team to determine value of acquisition efforts and
optimization
- Generate performance reports and present to senior management.
- - Knowledgeable in Online / Mobile advertising
- Advanced Excel skills
- Excellent communication and interpersonal skills
- Strong work ethic, with ability to take initiative on loosely-defined projects
- - Experience with SQL
- Experience with LTV modeling
- A good sense of F2P game design
- Experience with the iOS and Android marketplaces
Applications must be sent to jobs@tactile.dk
About
Tactile Entertainment is a game development studio founded in 2009 and situated in the center of Copenhagen. We
have released a number of successful titles, including Saving Yello, Chasing Yello, Airheads Jump, Skyline Skaters
and Bee Brilliant. We are committed to delivering games with extremely high production values and strive to make
games with a global appeal. The work environment is open and friendly and based on mutual respect for each other.
We encourage active participation in the development of our games and we expect everyone to share their ideas
and opinions.